To understand what web traffic is , you first have to brother cellphone list your website and each of its
brother cellphone list as one of the many channels through which users can reach your brand.Of courseis not just another channel, since a large part of the interactions, transactions or conversions are carried out through the Internet. Traffic is the amount of data generated by a user's visit to a website. Traffic, then, reflects the level of interaction of a visitor with our site.These indicators will give us an idea of the quality of the visit to the website: pages visited, time of visit on each page and recurrence of a user to our brother cellphone list . If we know how to read and process this data, then we will understand what is working and what is not, where our visitors come from and which pages generate more or less interest.Web trafficInput channels and types of trafficThe first thing that we must observe when reading the data that tools such as Google Analytics return us is how users reach our site . There are three types of traffic depending on the type of input brother cellphone list : direct, organic and paid.Direct trafficWe can talk about direct traffic when a user comes directly to a website by entering the URL in the browser. This happens because the visitor knows the URL of the page they want to access, if they have bookmarked the site, or if they click on a link in an email. Also continuous visits to a site are classified as direct traffic .
Organic trafficThe organic traffic is generated through the results in a search engine . For this type of traffic to be possible you have to be among the first options in the search results ( SERP ). We cannot help but warn you that, behind organic traffic , there is constant work by an SEO agency .Paid traffic
Paid traffic is that which is generated through the promotion of your company on sites like Facebook or GoogleAds. Thus, by appearing as a suggestion on other websites you can attract your audience. Unlike organic or direct traffic , it is not the user who is approaching you, but it is you who is attracting new visitors to your website. You can learn in depth what Google Ads is and what it is for in our blog article.Google Ads search networkOther types of web trafficThere are other types of traffic such as referral, social and email marketing that are variants that we will focus on when talking about strategies to increase traffic.
Why is web traffic important?Many specialists use this image to describe the importance of web traffic : a website without traffic is the equivalent of an empty store . You can have an impeccable showcase in the best location and, even so, if you don't attract customers, it is as if the store did not exist.n the case of a website the same thing happens. of the quality of your product or service, if no one is visiting your site, it makes no sense for them to be online. The web traffic is the best indicator of the scope that has a website.As a company, you have to worry about measuring and knowing how to interpret web traffic and then adjust your content or campaigns to the demand of your target audience.Luckily, a website has the flexibility that you can update the content and architecture to brother cellphone list not only the type of access, but also the length of time of a visitor, the user experience and the conversion rate .Tracking traffic sources also helps you identify the geographic location of visitors , see which are the frequent access channels, measure the effectiveness of your campaigns and identify gaps between access channels.
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